Where and how can I nhance my marketing research knowlege? Are there any online resources?

Question by perceptions: Where and how can I nhance my marketing research knowlege? Are there any online resources? I need to know if there are any univ / colleges or any system of education or a website that offers case studies or proffesional knowledge about...

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Q&A: Online marketing plan?

Question by natgeokl: Online marketing plan? how to get more information? smethg more detail…….that i can finish my assingment The customer wants to launch an online a new auction which are easy to play and marketable to the youth today. You are to...

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Your Evil Twin: Identifying and Managing Duplicate Content

Josh McCoy | Oct 11, 2010 | Comments Many webmasters assume that identifying on-site content duplication is a no-brainer. Assuming that you can simply cruise through your site and identify identical pages isn’t a good way to manage similar or identical c...

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What Role Should the Government Play in Our (Searching) Lives?

Eli Goodman | Nov 7, 2010 | Comments Last Tuesday was Election Day (I voted, I promise!) in the U.S. One of the most prevalent themes on the campaign trail this year was the size and role of the federal government. All of the recent coverage got me thinking ab...

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When Link Loss Ain’t No Bad Thing

Nichola Stott | Nov 5, 2010 | Comments Regular followers of my columns here know that I’m a content-led link builder. Once initial profiles and quality directory links are in place, the bulk of the link building work we undertake for clients is led by a ...

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Why You Should Change Your SEM Tactics for the Holidays

Kevin Gibbons | Nov 3, 2010 | Comments The holidays are coming and marketing budgets are getting fat as retailers both online and off seek to maximize their festive revenue. Last month we covered how to use social media at Christmas. Now let’s look at yo...

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Why You Should Combine Your PPC & SEO Strategies

Jason Tabeling | Oct 14, 2010 | Comments Studies show that organic search receives as much as 70 percent of total clicks from search results. But having both a paid and an organic listing has proven to increase the amount of total traffic by as much as 66 perc...

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Mingling In Virtual Worlds

Donna Desborough | Oct 30, 2010 | Comments Last week I talked about games within Second Life that you could play. In theory all of these games can be social, but just how do you get social through a game? It’s much easier than you might think. Knowing wh...

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Link Building: 3 Strategies for Link Requests

Kristi Hines | Nov 2, 2010 | Comments After a few years of contacting webmasters for link requests and (previously) link exchanges, I’ve tried several approaches. While I’ve had success using the roles of a SEO professional, the client themselves, ...

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Using Conversion Funnels to Improve Your Conversion Rate, Part 1

Joseph Kerschbaum | Oct 13, 2010 | Comments Google announced their new Search Funnel reporting capabilities within AdWords earlier this year. Search Funnels is a set of reports describing click and impression behavior leading up to a conversion on the Google S...

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